Why Sales Tools Don’t Close Deals (and What Actually Does)

Hot take: no sales tool has ever closed a deal.

Not Salesforce. Not SalesLoft. Not the latest “AI SDR” making the rounds on LinkedIn.

Tools are amplifiers. They make your good habits louder—or your bad habits faster.

If your ICP is fuzzy, tools just help you send garbage to more people.
If your message is weak, tools just help you get ignored faster.
If you don’t follow up, tools just help you forget in bulk.

So what does close deals?

· A crystal-clear understanding of your buyer.

· Messaging that actually resonates with what they care about.

· Consistency—showing up, following through, keeping promises.

Everything else? Tools just help you do it at scale.

Don’t confuse acceleration with direction. If you’re headed the wrong way, the last thing you need is a faster car.

Yours

-R