Fishing With Dynamite

Most companies build their prospect list like they’re fishing with dynamite.

“Head of Marketing” → Boom.
A thousand names.
A thousand emails.
Zero context.

Then they wonder why reply rates are garbage.

Here’s the smarter way:
Think of it like spearfishing.

You’re not after any fish.
You’re after this one.

Instead of blasting “Head of Marketing,” try:

· Head of Marketing

· In a new role

· At a crypto startup

· Founded in the last 12 months

· With little social activity (i.e., hungry for help)

Now you’ve got a laser-targeted list.
Small? Yes.
But every name is relevant.

That’s when outreach feels like a conversation—
not spam.

Fishing with dynamite gets you noise.
Spearfishing gets you dinner.

Yours,
—R