Sniper vs. Shotgun

Most teams build prospect lists with a shotgun.

“Head of Marketing” → Pull the trigger.
Spray 1,000 emails.
Hope something sticks.

It doesn’t.

The smarter play?
Use a sniper rifle.

Dial in the scope:

· Head of Marketing

· Recently promoted

· At a crypto startup

· Founded in the last year

· Low social presence (aka probably scrambling for growth)

That list won’t be big.
But every target is clear.
Every shot counts.

Outbound isn’t about volume.
It’s about precision.

Shotgun blasts make noise.
Snipers book meetings.

Yours,
—R