We’ve all been there—trying to follow up without giving off “Please respond, I’m begging you!” vibes. The good news? It’s simpler than you think.
The Two-Step Follow-Up Formula:
1️⃣ Make a Promise to follow up on a specific date.
2️⃣ Keep Your Promise by following up exactly when you said you would.
That’s it. No tricks, no gimmicks. Just trust-building.
Example in Action:
Let’s say you sent a Magic Email (a topic for another day), and the prospect replies with:
“We can’t work together right now, but maybe in the future.”
Here’s how you follow up:
Step 1: Make a Promise
“Thanks for the quick response! I’ll check back about [specific thing] on [specific date].”Step 2: Keep Your Promise
On that date, follow up with something like:
“Hey [Name], just checking back as promised! Totally fine if not, but would you like to jump on a quick call to discuss [specific thing]? If yes, let me know, and we can book a time. If not, no worries—I’ll follow up again on [next specific date].”
Why This Works:
It’s professional, not pushy.
It builds trust because you actually do what you say.
It keeps the door open without being annoying.
Rinse and repeat until they say yes—or a clear no. Consistency is key. Keep following up like this, and you’ll turn “maybe in the future” into a solid “yes!”
What’s your go-to follow-up strategy?
Yours,—D