Cold email is dead. (Sort of.)

If your outbound strategy still looks like:

“Blast 500 cold emails and hope for the best,”

You’re toast in 2025.

Effective outbound isn’t about volume anymore.
It’s about velocity across channels.

Cold email? Still useful.
But it’s just one tab in the toolbox.

Smart sales teams are stacking channels:

• A cold email that actually gets read.

• A LinkedIn touch that builds familiarity.

• A cold call that feels warm because they’ve already seen your name.

This is where AI steps in—not to replace you, but to scale you.
It figures out what to say, when to say it, and where.

And let’s be honest...

If you’re still treating LinkedIn like a résumé host, not a sales engine?
You’re leaving money on the table.

Best-performing teams in 2025 are doing this:

✅ Start with a laser-focused ICP
✅ Run a multi-channel sequence (email, LI, call, maybe ads)
✅ Use AI to personalize at scale
✅ Track every touchpoint with attribution
✅ Iterate weekly based on what the data says, not your gut

Outbound hasn’t died.
But the old way sure has.

Yours,

—R