Building On Sand

Most people think cold email starts with the copy.

Wrong.

If your infrastructure is shaky, your email never even makes it to the inbox.

It’s like building a skyscraper on sand.
Doesn’t matter how pretty the penthouse looks—
the foundation won’t hold.

Here’s the foundation:

· Secondary domains (protect your main brand)

· SPF, DKIM, DMARC (authenticate everything)

· Warm-up routines (teach inboxes you’re human)

· Consistent sending patterns (no sudden spikes)

Get these wrong, and your clever subject lines don’t matter.
Your messages never land.

Get these right, and suddenly your cold email is judged on merit—
not tossed into spam before it’s even opened.

Don’t build on sand.
Build on bedrock.

Yours,
—R