AI Agents in Outbound Are Like Sous Chefs

Think about running a kitchen.

A sous chef chops the onions, preps the sauces, lines up the ingredients. Super useful. Cuts hours off the workload. But would you let them design the entire menu, decide what guests want to eat, and then serve it with their personal flair?

No chance. That’s the head chef’s job.

AI agents in outbound are the sous chefs.

· They’ll build your list. Not perfect, but 70% there—and that’s enough to save you a headache.

· They’ll spot buying signals and surface data faster than you ever could.

But when it comes to writing the actual cold email? Total disaster. Like serving “Congrats-on-your-new-role Casserole” with a side of “I’d-love-to-introduce-our-platform Salad.” Nobody wants that.

Copy is the menu. It’s how you decide what actually resonates with your buyer. And that’s not something you can outsource to an algorithm. Not yet.

So use AI like you’d use a sous chef:

· Let it do the prep.

· You do the cooking.

· You deliver the plate.

That’s how you keep outbound human—and still scale.

Yours,
—R